Custom metadata and scheduling systems for broadcasters

Building centralized metadata & scheduling platforms for the broadcasting industry

As the media landscape becomes increasingly multi-channel, multilingual, and data-driven, broadcasters and content publishers are struggling with fragmented tools and workflows. Metadata lives in spreadsheets, scheduling is manually maintained, and exporting data to third-party platforms often involves tedious reformatting. These inefficiencies slow down editorial teams and introduce inconsistency across channels.

At 2410, we specialize in developing custom metadata and scheduling platforms that centralize content operations, streamline publishing, and provide robust integration options for the modern media ecosystem.

The challenge: Fragmentation and redundancy

Broadcasting organizations often deal with:

• Disconnected tools for managing program details, translations, and scheduling
• Lack of centralized access for multi-operator environments
• Manual and error-prone exports for third-party distribution
• Inconsistent handling of multilingual metadata
• Difficulty in assigning access roles across editorial and publishing teams

When content teams are juggling spreadsheets, email chains, and legacy CMS tools, valuable time and data integrity are lost.

The solution: A unified, custom-built platform

Rather than forcing generic software to fit unique workflows, we build platforms tailored to the needs of broadcasters and media teams. These systems centralize the core pillars of TV content operations:

• Metadata management: Organize and filter programs, seasons, and episodes with structured metadata fields (titles, genres, cast, language, year, etc.). Add descriptions, loglines, and tags that power both internal workflows and public presentation.
• Multilingual support: Enable translations via human input or AI integration (e.g., ChatGPT, Google Translate). Automate fallback options for missing languages and apply bulk translations when speed matters.
• Program scheduling: Visual calendar tools with drag-and-drop support let users plan broadcasts, assign flags (e.g., live, premiere), and manage timezone-specific scheduling per channel.
• Role-based access: Tailor platform access by user type - editors, admins, media partners, or channel owners - ensuring each group sees and edits only what’s relevant.
• Seamless integration: Our API-first architecture connects easily to external platforms - TV operators, CMSs, public websites - through secure, authenticated endpoints.
• Media management: Upload, tag, and organize assets like posters, trailers, and promotional images. Attach them to programs or episodes for consistent branding across platforms.
• Custom imports & exports: Support for industry-standard formats like XML, JSON, and Excel makes it easy to sync with partners or migrate existing data.

Why custom beats off-the-shelf

Off-the-shelf solutions are often built for a generic audience. While they may work at first, they rarely scale or adapt to your organization’s evolving needs. A custom platform offers:

• Modular growth: Add features and integrations over time without overhauling the system.
• Workflow fit: Match your exact editorial, publishing, and scheduling process.
• Better UX: Create interfaces specific to how your team works - fast, intuitive, and focused.
• Strategic control: Own your data, integrations, and roadmap.

Long-term value: A foundation for modern broadcasting

Our goal isn’t just to build software. We partner with broadcasters to create long-term systems that support:

• Editorial consistency across brands and regions
• Automation of repetitive tasks like translation and metadata tagging
• Clean data exchange with partners and operators
• Scalable growth as more channels, languages, or content types are added

Whether you're a national broadcaster, a regional media group, or a digital-first content studio, a centralized metadata and scheduling system is key to staying agile and organized in today’s competitive media environment.

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Considering a similar solution?

Here are the most common questions we get from broadcasters and media organizations considering this type of project:

• Can the system be customized to our existing workflows?
• How do we support multiple languages and regions?
• Can we sync data with our website, CMS, or third-party operators?
• What does user permission control look like?
• Can we upload or migrate data in bulk?
• How do we manage assets like images and trailers?

If these questions resonate with your current challenges, we’re here to help.

Let’s talk.
We’ll work with you to define the ideal solution for your team, and build a platform that grows with your content.